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Inov-8 is well-known for their belief in natural running, which relies on the strength of the runner's legs and feet. They believe that the foot should have control over the shoe, instead of the shoe doing running for them. Their products take a minimalist approach, aiming to keep the foot close to the ground so that runners are able to adapt to the terrain beneath them--from rocks to mud to mountain. They are largely popular for their running...

August is here and we are offering some great savings to help you transition into the fall season. Save on brands like Sperry, Keen, Ecco, Inov8, Saucony, and more!The more you buy, the more you save. Just use the coupon codes below. You can use the coupon even if you’re out of school, we won’t tell. Save 10% on your purchase of $50 or more with coupon code SAVE10. Save 15% on your purchase of $100 or more with coupon SAVE15. Save 25% on your pur...

The Inov-8 F-Lite 230 is the original shoe of choice for fitness. Loved for its versatility and endurance, the low profile F-Lite 230 weighs in at 8.10 oz (230g). The 6mm drop and two-arrow shock zone design make it the ideal shoe for transitioning into a more natural running style as well as for Olympic Lifting. A more natural stance is ideal for lifting, the the F-Lite 230 will keep you stable and grounded. Unlike many shoes...