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Why should you protect your shoes? A pair of quality shoes is an investment—a well made pair can last quite a long time if properly cared for. However, one of the quickest ways to wear out your shoes is to allow them to be water-damaged. At TheShoeMart.com, we have a variety of waterproof shoes. However, if you'd like to protect shoes you already have, you can learn to make them water resistant below! Always let your leather and...

The Frye Company is the oldest operating shoe company in America, first opened in 1863 in Marlboro, MA. They are currently celebrating their 150th Anniversary with antiqued and limited-edition products, and have just released a coffee-table book focusing on the brand's history, from the craftsmanship process to celebrity fans rocking their boots. We've already done a blog on some of the new products from Frye (if you missed it, click he...

The Frye Company began in 1863 in Marlboro, MA when John A. Frye began making durable, quality boots for hardworking Americans. In their 150th year, Frye still holds to that same quality and durability, and still makes shoes in America. All of Frye's boots are tanned with natural oils and crafted with the highest standards. Their shoes have been worn by American pioneers, cowboys, soldiers, and Nashville stars like Nikki Lane. Frye's W...