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Topo Athletic strongly believes that an athletic shoe or any other equipment won't make you better. You are the only one that can make you better, and their role is to help you constantly improve through bio-mechanically optimal innovation. Founded in 2012 by former Vibram CEO Tony Post, Topo Athletic based its products on the Japanese tabi split-toe design, which is meant to improve balance and stability by creating a unique anchor...

It's hard to miss that bright yellow on a sole. You may have noticed that many of our products, from Alden Mocc's to Merrell Moabs to Wolverine's Courtland 1000 Mile boot feature Vibram technologies, and for good reason. Vibram's founder, Vitale Bramani, developed the first rubber sole on a mountaineering boot in the 1950's, and the company has continued to lead the way with high-performance rubber soles that are world-renowned. In 2006, Vibram r...

Inov-8 is well-known for their belief in natural running, which relies on the strength of the runner's legs and feet. They believe that the foot should have control over the shoe, instead of the shoe doing running for them. Their products take a minimalist approach, aiming to keep the foot close to the ground so that runners are able to adapt to the terrain beneath them--from rocks to mud to mountain. They are largely popular for their running...