SmartWool : 20 Years of Sock-cess

We'd like to congratulate one of our Brands, SmartWool, on 20 years of comfort and innovation. There are many things that factor into their success, but we'd like to take the time to point out some of our favorites:

1. The Best Materials

SmartWool uses Merino wool to craft their fine products. Merino sheep exist in one of the most interesting climates on the planet, having to deal with very hot summers and harsh winters. These Southern Hemisphere-dwelling sheep have a fine, light, white, strong, smooth, and bountiful coat of wool that keeps them cool in summer and warm in winter.

SmartWool is Zque accredited--sustainable and responsible economically, environmentally, and socially. Zque accreditation also focuses on animal welfare and source transparency.

2. Thoughtful and Innovative Technology

The company name isn't an accident. SmartWool uses innovative tech to bring maximum comfort to your feet. Specialized knitting techniques for ease of movement and moisture management, arch and ankle support, and adding extra wool where it counts (WOW™ Technology) are all thoughtful ways that SmartWool keeps you comfortable.

3. Easy Care and Long Life

SmartWool also creates durable products that are easy to care for. Their Marino wool goes through a smart wash that smooths out the scales of the wool and reduces shrinking and catching in the wash. SmartWool's WOW™ Tech puts extra wool in high-impact zones to not only increase comfort, but also durability.

Find your own reasons to celebrate SmartWool at TheShoeMart.com or at our store in Norwalk, CT.