Caring for Leather Shoes

We have no doubt that shoes are important. They are a way to express yourself to the world—and the best way to let the world know you care is to polish your shoes. We recommend polishing as often as once a week for a brilliant look.

Step 1: Gather your supplies.

We recommend:

1. Collonil Unisex 1909 Fine Polishing Brush

2. Alden Men's Alden Fine Shoe Paste Wax or Boot Cream

3. Meltonian Men’s Shoe Polish

4. Alden Men’s Shoe or Boot Bags

5. Men's Alden Fine Shoe Trees

Step 2: Get ready. Throw down some newspaper and make sure your shoes are clean. Use a Shoeshine Brush or a wet cloth to clean off all the dust and grime you’ve somehow picked up this week.

Step 3: Polish! Wrap the rag tightly around your fingers and apply the polish in tight circular motions. Start with one shoe and then move on to the other. You can also apply polish with the brush. A toothbrush or Q-tip can be used for hard to reach areas.

Step 4: Brush it Off. Wait up to 20 minutes to be sure shoe is dry, then use your Shoeshine Brush to carefully wipe off polish.

Step 5: Shine! Buff with a shine cloth or chamois for a beautiful shine. Be sure that the cloth or chamois is clean and lint-free!

We want to hear from you, how do you best shine your shoes? What kind of polish do you like to use?